What is the minimum ad budget you will take on?

Around $2,000/month in media spend. Below that the management fee crowds out too much of the ad budget for either side to see meaningful ROAS gains. We will still audit smaller accounts — the written audit alone often pays for itself.

How is the management fee structured?

Flat monthly fee scoped to the account complexity, not a percentage of spend. That way scaling your budget does not scale our invoice — the incentive is to get you more efficiency, not more spend.

Do you require a long contract?

No. We work on 30-day rolling terms. Cancel by email and we hand everything back with a final written summary.

Who owns the Google Ads account?

You do. We attach to your account as a manager. If you are starting from scratch, we create the account under your business email so nothing is orphaned in our MCC.

How long until I see results?

Clean accounts see material movement in 30 days. Accounts that need a conversion-tracking rebuild or a structural overhaul usually need 60–90 days to re-stabilize before the numbers can be trusted.

Can you work with an existing agency on pause?

Yes, we do transitions all the time. We take over as manager, the previous agency loses admin access, and historical campaigns stay intact until we decide together what to keep, pause, or rebuild.

Paid Platforms

Google Ads Management

Full-funnel Google Ads account management with weekly reporting and ROAS-focused optimization.

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Overview

We run the whole Google Ads account — Search, Performance Max, Shopping, Display, and YouTube — as a single system instead of a collection of campaigns. Every optimization decision is tied to a measurable outcome: a lower cost per lead, a higher quality score, a richer remarketing audience, or a clean negative-keyword list. You get weekly written reports that answer the questions an owner actually cares about: what changed, why, and what we are doing next. No recycled agency decks.

What's included

The work, itemized

Every engagement ships with the same operational stack — you see exactly what we will do.

Search, Performance Max, Shopping, Display, and YouTube campaign architecture
Keyword research with intent clustering and negative-keyword hygiene
Smart Bidding strategy selection tuned to your margin and conversion value
Responsive Search Ad variants and ad-extension coverage (sitelinks, callouts, structured snippets)
Google Analytics 4 + Google Tag Manager conversion tracking audit
Quality Score improvement plan on head-term keywords
Weekly written performance summary and monthly strategy review
Auction insights, competitor-overlap analysis, and impression-share tracking
Budget pacing, device bid modifiers, and dayparting where it moves the needle
Landing-page feedback tied to actual CTR and conversion data

30 days

Written audit turnaround on new accounts

Weekly

Performance summary cadence

100%

Account ownership stays with the client

Why it matters

Outcomes this unlocks

Lower cost per lead

Ongoing quality-score work, negative-keyword hygiene, and Smart Bidding calibration usually bring CPC down 25–40% within the first 90 days on accounts that were previously managed in-house.

Reporting you actually read

A short written summary every Monday, a deeper review once a month. No 20-tab Data Studio reports nobody opens — the signal stays on the page.

You own every asset

Accounts, historical data, audience lists, conversion settings — all stay in your name. We attach as a manager and step away cleanly when asked.

30-day rolling terms

No 12-month lock-ins. If the account stops moving in the right direction, you cancel by email and we hand everything back in writing.

How it runs

A repeatable, written-down process

No mystery, no bespoke agency spin. The same structure on every engagement.

Week 0 — Audit
We plug into your Google Ads, Analytics, and Search Console accounts and produce a 10–15 page written audit. You keep the document even if you never hire us.
Week 1 — Foundation
Conversion tracking gets validated. Negative-keyword lists, campaign structure, and asset groups get rebuilt where the audit found gaps.
Week 2-4 — Optimization loop
Daily micro-optimizations: bid adjustments, new ad variants, audience signal updates. Weekly written summary lands in your inbox.
Month 2-3 — Scaling
Successful campaigns get budget, losing ones get paused. New tests introduced on a schedule so learning phase stays clean.
Ongoing — Monthly strategy
A written monthly review with trend analysis, next-month focus areas, and any strategic decisions that need your sign-off.

What actually moves Google Ads performance in 2026

Most accounts are not losing money to the Google algorithm; they are losing to match-type drift, broken conversions, and reports nobody reads. In 2026, with broad-match and Smart Bidding handling most of the targeting mechanics, the work that separates a profitable account from a stagnant one has shifted to (1) conversion-value feedback quality, (2) audience signal hygiene for Performance Max, and (3) the content of the actual ad — headlines, extensions, and the landing page they point to. A modern Google Ads engagement is mostly attention to those three layers plus a disciplined cadence of negative-keyword cleaning and bid-strategy reviews. Fancy dashboards do not fix accounts. A 20-minute Monday write-up plus 30 minutes of cleanup, every week, does.

Why a remote-first agency fits SMBs better than a local shop

Local agencies inherited two cost centers from the pre-remote era: expensive office leases and account managers whose main job is to sit through weekly calls. Neither of those is what actually improves ROAS. An async agency with a tight team and a written cadence delivers more weeks of hands-on optimization for the same budget — because the budget is not paying for coffee meetings. The trade-off is real: if what you want is a relationship manager at dinner, we are not the right fit. If what you want is an account that compounds for 18 months without drama, the remote-first model is structurally advantaged.

Where it fits

Industries this works for

These are common fits, not a complete list — if your industry is not here, start with a free audit and we will tell you honestly whether it maps.

HVAC and home services

Emergency-intent Search campaigns, Local Services Ads where eligible, and seasonal budget reallocation between cooling and heating keywords.

Legal and dental practices

High-CPC verticals where quality score and landing page experience compound. Geo-targeting and exclusion lists protect budget from tire-kickers.

E-commerce and DTC

Merchant Center feed work, Performance Max asset groups, and Shopping campaigns with priority tiering.

B2B SaaS

Brand defense, competitor conquest, and long-tail capture campaigns feeding a nurture sequence — not just demo-request count.

FAQ

Common questions about Google Ads Management

Anything unresolved goes into the free audit — we will answer every question in writing.

Want a free audit focused on Google Ads Management?

Send us your domain and a line about your goals. You will have a detailed written analysis in your inbox within 24 business hours. No sales call, no credit card.

Get Your Free Audit Chat on WhatsApp

Google Ads Management

The work, itemized

Outcomes this unlocks

Lower cost per lead

Reporting you actually read

You own every asset

30-day rolling terms

A repeatable, written-down process

Week 0 — Audit

Week 1 — Foundation

Week 2-4 — Optimization loop

Month 2-3 — Scaling

Ongoing — Monthly strategy

What actually moves Google Ads performance in 2026

Why a remote-first agency fits SMBs better than a local shop

Industries this works for

HVAC and home services

Legal and dental practices

E-commerce and DTC

B2B SaaS

Common questions about Google Ads Management

Services that pair well with this one

Search Ads

Performance Max

Analytics & Reporting

Want a free audit focused on Google Ads Management?