Case studies
Illustrative engagements, honestly labeled
Every scenario below is built from industry benchmarks to show how we would approach a given situation. None are descriptions of a specific client engagement — see the disclaimer under each study.
Seasonal Pacing Doubled Peak-Week Leads for an Illustrative Phoenix HVAC Operator
An illustrative Phoenix-area HVAC business had been running a flat $6K/month Google Ads budget year-round, missing the summer demand spike that defines the Arizona HVAC market. We rebuilt the account around seasonal pacing plus Spanish-language expansion and saw roughly 30-40% more annual qualified leads at the same total spend.
Rebuilding Conversion Tracking Cut New-Patient Lead Cost by 60% for an Illustrative Austin Dental Practice
An illustrative South Austin dental practice had been paying roughly $85 per new-patient lead through Google Ads with attribution data that no one trusted. A tracking rebuild plus landing-page CRO plus disciplined bidding dropped cost per lead to roughly $32 within six months.
How Local SEO and GBP Discipline Earned the #1 Map Pack Slot for an Illustrative Chicago Plumbing Company
An illustrative North Side Chicago plumbing company had been bidding aggressively on Google Ads but was nearly invisible in the map pack for its core service-area searches. A sustained Local SEO program — GBP optimization plus citation cleanup plus a review-acquisition workflow — moved the business to the #1 local pack position in its three priority ZIP codes within nine months.
Intent-Clustered Search Ads Lifted Qualified-Case Revenue by 25% for an Illustrative Dallas Personal Injury Firm
An illustrative Dallas personal-injury law firm had been running Google Ads at competitive CPCs ($35-80) with steady but unsatisfying intake-to-case conversion. Restructuring around intent clusters (urgency, case-type, and buyer-stage) with matched landing pages lifted qualified-case revenue roughly 25% at a modestly lower total ad spend.
Performance Max Asset-Group Rebuild Delivered 5.8x ROAS for an Illustrative DTC Brand
An illustrative DTC consumer-goods brand was running a single monolithic Performance Max campaign with thin creative and no audience signals, burning budget for a 2.1x ROAS. Asset-group segmentation, first-party data seeding, and a structured creative pipeline lifted ROAS to roughly 5.8x within five months without increasing total media spend.
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